Needmore Notes
The Girl Effect
Remarkable use of Flash - simple, clear and memorable.
Jewelry of the Month
Metalsmith Amy Tavern has unveiled her first piece in her new jewelry of the month collection. Amy notes:
jewelry of the month is a way for me to realize designs that don’t fit into my regular collections or studio jewelry. these pieces are an opportunity to take ideas from sketchbook to workbench and share them with you. each edition will be limited to less than 10 and will come with a numbered and signed card.
Aren’t these gorgeous!
Gone Raw in Oregon Business
OregonBusiness magazine features Gone Raw in their July cover story: 10 Coolest Tech Startups You’ve Never Heard Of. Take a look and Meet some of the coolest startups running around Silicon Forest today. You’ll find us there, along with a handy drink-finding site (so useful in these hot, hot days in Portland), among others.
Dolcezza
Congratulations to our friends at Dolcezza Artisanal Gelato who are celebrating their grand opening of their Bethseda location this evening. If you are in Maryland, head over to 7111 Bethesda Lane, Bethesda from 6pm to 11pm. We hear there will be plenty of gelato sample and an ensuing mass gelato pandemonium. Read more in their latest newsletter or stop by their website for tasty gelato eye candy.
Needmore’s Office Building in Portland Architecture
Brian Libby just posted an excellent writeup on the architecture of the Olympic Mills Commerce Center (our office), by Works Partnership.
(That’s our office in this photo of Brian’s ... in fact, you can see both of our scooters in the window on the left!)
A series of four courtyards cut into the warehouse with skylights to bring in natural light. These double-height courtyards, encircled by second-floor catwalks, are the most pleasant and photogenic portions of the building. They’re clad in slatted wood (made of 2x6 flooring) that was re-milled from several wood grain cribs that had been part of the tower’s grain elevator.
The New Wolf Parade Record
The new Wolf Parade album, At Mount Zoomer, is great. I’ve been listening to it for a week solid.
I came to be aware that this album was coming out because of iLike on Facebook. I’ve put in the bands I like most these days, and whenever they’ve got an album coming out, or are playing near me, I see a message. It’s great. I love it.
So the day of its release, I swung by my local record shop out of curiosity… and there it was! I bought the record… sound unheard you might say. Fifteen bucks isn’t as cheap as records used to be, but extremely reasonable considering that’s what the CD costs, and CD’s are crap. I mean, they are crap! I’ve always hated them. I’m not being an elitist record snob… I just don’t know why you’d choose a CD over a record. But I’ve been using an iPod for a long time, and that really does completely make CD’s obsolete. There’s just no point. The music might possibly sound better on the CD, depending… but most people don’t know the difference.
It’s like comparing a paperback to a hardcover book. Or like the difference between looking at art on your cell phone, versus a nice big coffee table book. The album is something. It’s big, physical, and it really puts the focus on the art. As a designer, I kinda like that. CD’s are like those tiny little booklets promoting Camel cigarettes. They’re like little crappy club flyers, wrapped in plastic garbage. Records are giant and lovely, and often have other artifacts within, as does this one.
Not only that, but it includes a coupon to download the MP3’s for free! And why not? If I had any doubt about buying the record, that certainly settled it. It doesn’t really cost them anything to throw that in, but it totally sealed the deal for me. I listen to the MP3’s at work or on the go, and when I get home I can listen to the record on our nice stereo.
With a glass of wine, of course. Not beer. Beer is crap. :)
High Performance Web Sites
I recently acquired a copy of High Performance Web Sites by Steve Souders, published by O’Reilly. This is a quick read but a good one. In a nutshell, it provides 14 rules for making your website perform better for your visitors, primarily by making it perform faster.
The rules are all good, but two complimentary rules stand out for me, partly because I hadn’t really thought about the best-practice way to handle stylesheets and scripts. The principles are simple, but logical, and worth following.
Put stylesheets at the top. Web browser software employs progressive rendering, meaning that they’re trying to show the page as it loads from the server. If you put your CSS too far down in the HTML of your page, web browsers will delay rendering your page until they’ve seen the CSS. Since the “progress indicator” of a website is the appearance of the page itself as it loads, visitors will think your site is slower than it actually is! Put your stylesheet links in your document HEAD section. (And use the LINK tag, not the @import feature.)
Put scripts at the bottom. This one surprised me. With scripts, progressive rendering is blocked for all content below the script. This means that moving your script links to the bottom of the page will make it appear to load faster. And if you think about it, your scripts should mainly be there to enhance your page, and won’t typically even do anything until your whole page is loaded anyway! So move them to the bottom.
All in all, I enjoyed this book. Is it worth $30? Maybe not, because it’s a very quick read, and it’s quite technical. But web design can still be a confusing and still-young profession, and I really appreciate knowing the best way to do things. The above points are good examples – I’ve always put both scripts and stylesheets at the top of my pages, but not any more. A half-second difference in the time a page takes to load might seem small, but I’d prefer to make the fastest websites possible, and all it takes is a little bit more knowledge.
Name Your Price
Short and sweet - priceless Seth Godin advice on price pressure:
Your sales force and your customers may scream that you need to lower your price...It’s not true...You need to increase your value. If people don’t want to pay, it’s because you’re not delivering enough value for the money you’re charging...You’re not selling a commodity unless you want to.
Eames Stamps
The post office has just released their commemorative Charles and Ray Eames stamps! I’ve always looked up to the Eames as inspiration - a creative husband and wife team.