Home Espresso Subscription

We designed for La Mar­zoc­co Home­’s first-of-its-kind espres­so sub­scrip­tion pro­gram, con­nect­ing home espres­so machine own­ers with a dif­fer­ent roast­er each month. Each visu­al ele­ment is a visu­al homage to the pre­ci­sion engi­neer­ing that makes La Mar­zoc­co machines leg­endary among those who speak the lan­guage of espres­so. Our work touched the entire visu­al nar­ra­tive – from craft­ing the dia­mond-shaped iden­ti­ty with their icon­ic lion to design­ing edu­ca­tion­al cof­fee cards; the ded­i­cat­ed sec­tion we devel­oped on their web­site becomes both archive and stage, show­cas­ing the con­stel­la­tion of past and present roast­ers; and, our pho­tog­ra­phy for their social media cam­paign cap­tures more than images – it evokes the sen­so­ry sym­pho­ny of pulling a beau­ti­ful shot of espresso.