Home Espresso Subscription
Designing an Espresso Journey
We designed for La Marzocco Home's first-of-its-kind espresso subscription program, connecting home espresso machine owners with a different roaster each month. Each visual element is a visual homage to the precision engineering that makes La Marzocco machines legendary among those who speak the language of espresso. Our work touched the entire visual narrative – from crafting the diamond-shaped identity with their iconic lion to designing educational coffee cards; the dedicated section we developed on their website becomes both archive and stage, showcasing the constellation of past and present roasters; and, our photography for their social media campaign captures more than images – it evokes the sensory symphony of pulling a beautiful shot of espresso.
Client
La Marzocco
