Literary Arts
A Digital Rewrite
Literary Arts brings some of the world’s most celebrated writers to Portland while supporting our local literary community. Together, we built a website that invites readers and writers across generations to engage with stories and storytelling.
Services
Client
Literary Arts
Began Working Together
Proudly Sponsoring Literary Arts Since
Starting with Research
We’ve been working with Literary Arts since 2005 and sponsoring them since 2013. When it came time for a major redesign, we started by talking to the people who use the site: authors, readers, students, educators.
One thing came through clearly: the site had been built around the organization’s internal structure, but that's not how visitors think. They wanted to find events, discover writers, and feel like they were part of something. We redesigned the site as a place where Literary Arts speaks with its community, not just to it.
Finding Events
Research showed that 80% of visitors came to the site looking for events — Portland Book Festival, Portland Arts & Lectures, Verselandia — but finding them wasn’t easy. We reorganized the site around those programs and created clear paths for different audiences: readers, writers, and young people. Now the things people are actually looking for are front and center.
