Parlor Coffee
Harmonizing Design & Operations
Parlor came to us with a gorgeous brand foundation. Our job was to extend that design language into a full Shopify site, including a subscription builder, brew guides, and a custom production system that connects online orders directly to roasting schedules and shipping.
Inheriting the Score
Parlor started as a pop-up in a Brooklyn barbershop and has grown into one of the city's most respected roasters. When they came to us, they already had a beautiful styleguide and a handful of page designs from Franklyn. Our job wasn't to reinvent the brand. It was to build on what was already working and extend it across the full site.
Building Out the Site
Using Franklyn's design language, we built out the rest of the site.
The brew guides balance precision and approachability; clear instructions with enough visual warmth to make the process feel inviting.
The subscription builder was the biggest lift. Customers choose their coffee, grind, and delivery frequency across a flow that needed to feel simple even though there's a lot of complexity underneath. Each step builds naturally to the next, so customers never feel overwhelmed by choices.
The Backend
The part of this project you don't see is the production system. Orders flow directly into roasting schedules and shipping logistics, so Parlor's team knows exactly what to roast and when. It's the kind of behind-the-scenes work that doesn't show up in screenshots, but it's what makes the whole operation run smoothly.
