The dig­i­tal can­vas we craft­ed mir­rors the com­plex­i­ty of a thought­ful­ly extract­ed espres­so — lay­ered, nuanced, and reveal­ing new dimen­sions with each inter­ac­tion. We designed prod­uct pages that serve both casu­al explor­ers and cof­fee con­nois­seurs, offer­ing path­ways to dis­cov­er prepa­ra­tion tech­niques, trans­paren­cy reports, and the sto­ries of the pro­duc­ers behind each har­vest. Every scroll echoes the care­ful pro­gres­sion of a cup­ping ses­sion, reveal­ing aro­mat­ic notes of design that speak to Sweet Bloom’s com­mit­ment to qual­i­ty and connection. 

Sweet Bloom pos­sess­es a dis­tinc­tive visu­al iden­ti­ty and pack­ag­ing cre­at­ed by The Made Shop, fea­tur­ing charm­ing illus­tra­tions by co-founder Lau­rel Sprenger. Through our Unpack­ing Cof­fee pod­cast con­ver­sa­tions with both Lau­rel about her artistry and Andy about his roast­ing phi­los­o­phy, we gained insights into their craft — how Andy’s back­ground in con­ser­va­tion informs his approach to cof­fee, and how Lau­rel’s illus­tra­tions cap­ture the organ­ic con­nec­tion between bloom and cup.

We wove these illus­tra­tions through­out the dig­i­tal expe­ri­ence like notes in a sym­pho­ny, cre­at­ing moments of delight and recog­ni­tion that trans­form clin­i­cal e‑commerce into a sen­so­ry nar­ra­tive. Each illus­trat­ed ele­ment serves as a visu­al whis­per of the care infused into every aspect of Sweet Bloom’s craft — from rela­tion­ships with pro­duc­ers to com­mu­ni­ty engagement.

A dig­i­tal store­front must not only cap­ti­vate vis­i­tors but serve as a reli­able instru­ment for those behind the scenes. Our design process mapped the entire pro­duc­tion ecosys­tem — from roast­ing rhythms to ful­fill­ment — ensur­ing that the web­site per­forms as beau­ti­ful­ly for those man­ag­ing it as it does for those dis­cov­er­ing it.

To this end, we replat­formed Sweet Bloom to WooCom­merce, orches­trat­ing a dig­i­tal infra­struc­ture that moves with the rhythm of their craft. This tech­ni­cal foun­da­tion allows for a stream­lined pro­duc­tion flow, har­mo­nious inte­gra­tion with account­ing soft­ware, and a more res­o­nant align­ment with whole­sale part­ners — trans­form­ing back­end sys­tems into instru­ments of effi­cien­cy rather than obsta­cles to creativity.

Each func­tion­al ele­ment was cal­i­brat­ed with the pre­ci­sion of a pour-over rit­u­al, enhanc­ing both beau­ty and pur­pose. The archi­tec­ture allows Sweet Bloom’s team to show­case their rotat­ing sea­son­al offer­ings with the same care they apply to devel­op­ing roast profiles.

Through­out our redesign jour­ney, the authen­tic per­son­al­i­ty of Sweet Bloom emerged nat­u­ral­ly — an effort­less trans­la­tion as the peo­ple behind the brand embody the same thought­ful pas­sion that char­ac­ter­izes their approach to coffee.

The result­ing dig­i­tal expe­ri­ence does­n’t mere­ly rep­re­sent Sweet Bloom — it embod­ies their phi­los­o­phy, cre­at­ing a space where trans­paren­cy becomes invi­ta­tion, edu­ca­tion becomes con­ver­sa­tion, and com­merce becomes con­nec­tion. Vis­i­tors don’t sim­ply browse prod­ucts; they taste sto­ries, inhale val­ues, and par­tic­i­pate in a nar­ra­tive larg­er than a sin­gle cup.

In the ephemer­al moment when cof­fee blooms under hot water, releas­ing its aro­mat­ic com­plex­i­ty, there exists a per­fect har­mo­ny of art and sci­ence, craft and con­sump­tion. Sweet Bloom’s dig­i­tal home cap­tures this fleet­ing per­fec­tion, pre­serv­ing it in pix­els and path­ways that guide vis­i­tors through a jour­ney as rich and reward­ing as the cof­fees themselves.