We recently rebuilt swisswater.com on Shopify 2.0. If your store is running on a legacy theme, here’s what that upgrade actually means for your team (and why it’s about more than new colors and fonts).
If you’ve noticed odd traffic patterns, or your site feeling sluggish at odd hours when nobody’s actually browsing it, you’re not imagining things. Something changed over the past year, and it’s affecting almost every site we manage.