
The Cassette Tape as Responsive Design
By Raymond Brigleb
When I was growing up, my favorite medium for art was the music album. And while the LP Record was the "fine art" of the category, the humble cassette tape was too convenient to ignore. For most of the Eighties, that's how I bought my music.
Image loaded
Image failed to load
But this format was frustrating to someone who cared about the artwork and design. The usable space went from 144 square inches to a mere 10, and the aspect ratio changed completely. It was inevitable that the layout would have to change, too.
Image loaded
Image failed to load
The design didn't change in the same way for all albums. Pretty much anything released before the late Seventies was probably set in stone, leaving little option but to show the record art in a 2.5 inch square. This was non-optimal, and plagued my collection.
Image loaded
Image failed to load
For albums released contemporaneously, however, it was a different story. The creators were aware of the need to also release a cassette, and therefore considered this in their design.
Image loaded
Image failed to load
This led to cassettes that had unique features of their own. Bits of design might be assembled differently for each format, or in the case of some like The Joshua Tree, different photography might be used, better conforming to that aspect ratio.
Image loaded
Image failed to load
In some ways, this felt like an early form of what we might now call responsive design. Over time, designers adapted to the new formats, and came up with a process that took that into account. They had less control over things like the aspect ratio, and that forced them to work harder and more flexibly.
Image loaded
Image failed to load
If I'm being honest, though, I'm glad the cassette is (mostly) dead. They looked and sounded terrible. But having an always-online computer in my pocket remains pretty damn useful.
Image loaded
Image failed to load







You may also enjoy...
The Patagonia Principle: Building Websites That Last a Decade (or More)
Ten years ago, we promised clients websites that would last a decade. Here's how we delivered on that promise, and the valuable lessons we learned about digital sustainability along the way.
By Raymond Brigleb
Moving Our Website to Craft CMS
After two decades on WordPress, we rebuilt our website from scratch with Craft CMS. The result? Lightning-fast pages, perfect Google scores, streamlined content management, and the joy of storytelling.
By Raymond Brigleb
A Fresh Look for Swiss Water® Process at SCA Expo Houston
Needmore Designs unveils a vibrant, refreshed brand identity for Swiss Water® at the SCA Expo Houston, showcasing bold booth design and playful storytelling.
By Kandace Brigleb