
New Work for Goodwich
By Kandace Brigleb
in Our Work
I love what you did with my site. You really understood my business and what I wanted to say to the world. - Kate Kinne, Goodwich founder
Radically simple design
Goodwich is a local Portland sandwich maker with colorful, instantly recognizable packaging gracing their flavor-packed sandwiches. The straightforward one-color-per-flavor design makes it easy to spot Goodwich on a shelves, yet Goodwich was virtually undetectable online. Goodwich was looking for an uncomplicated website that would list their sandwiches and ingredients. Nothing more, nothing less.
Creating beautiful music
Traditional web development often means creating rounds of Photoshop mockups before jumping in to production. These rounds can be incredibly wasteful as they are pictures on fictional ideals that are not only difficult to emulate, but also fail to capture movement (either on multiple devices or within elements). Designing this way is like writing out a song on paper and then, after every piece has been approved, picking up an instrument and playing it out loud.