A logo is just the start. We design complete identity systems: logo, color palette, typography, patterns, supporting elements. Everything your brand needs to look like itself wherever it shows up.
Concept development
Identity starts with discovery. We learn your business, your audience, your competitive landscape. From there we develop concepts rooted in something real about who you are.
Logo & visual system
You work directly with us, not junior designers. We present logo options with rationale, then build out the full system: colors, type, patterns, icons. Everything tested across real applications.
Guidelines & handoff
We document the system so your team and vendors can use it. Clear rules, practical examples, files ready to go.
Each Oliver’s Custom Coffee bag is designed like a record release, with artwork that changes with the region. We built the Oliver’s identity to work like a record label logo: consistent and recognizable across all offerings.
Sum›One is Farmer Brothers’ specialty coffee brand. We built a geometric identity system flexible enough for bags, cups, trade show booths, and digital. The patterns and color palette create instant recognition without relying on the logo alone.
Oren’s Coffee has been a New York institution since 1986. When they needed a refresh, we looked to the city itself: the clarity of Vignelli’s subway map, the geometry of Art Deco. An identity that feels both vintage and current, like New York.
Naming
The first thing people remember about your brand. We find names that fit: easy to say, easy to remember, true to who you are.
Story & voice
What you say and how you say it. The narrative that gives people a reason to care, and the voice that makes your brand sound like itself.
Brand guidelines
The document that keeps everything consistent. Visual standards, voice and tone, application examples. Built so your team can actually use it.