Skip to main content
Work with us

Identity Design

Craft­ing Visu­al Sto­ries that Inspire

At Need­more Designs, your visu­al iden­ti­ty is more than just a logo — it’s the feel­ing you leave behind. Through a blend of strate­gic think­ing, design exper­tise, and just the right touch of whim­sy, we build iden­ti­ties that resonate deeply with your audi­ence, tell your brand sto­ry at a glance, and stand the test of time across every medium.

Our Identity Design Approach

Brand Exploration & Concept Development

We begin by immers­ing our­selves in your world — your val­ues, voice, and vision. Col­lab­o­ra­tive ses­sions uncov­er the sin­gu­lar idea that becomes the heart­beat of your identity.

Logo & Visual Identity Systems

Work­ing close­ly with our prin­ci­pals, you’ll receive strik­ing logos and com­pre­hen­sive visu­al sys­tems — col­ors, typog­ra­phy, iconog­ra­phy, and brand ele­ments — that ensure con­sis­ten­cy and ver­sa­til­i­ty across all platforms.

Application & Guidelines

We don’t just design; we equip your brand with prac­ti­cal, easy-to-fol­low guide­lines. Whether it’s dig­i­tal, print, pack­ag­ing, or envi­ron­men­tal graph­ics, your iden­ti­ty remains cohe­sive, com­pelling, and easy to implement

Sum›One Coffee

We designed Sum›One to reflect the belief that excep­tion­al cof­fee is a col­lab­o­ra­tive per­for­mance — each ele­ment, from bean to brew, con­tribut­ing to a har­mo­nious whole. The iden­ti­ty we craft­ed for Farmer Broth­ers’ spe­cial­ty brand weaves geo­met­ric pat­terns and a thought­ful col­or palette into a visu­al rhythm that nar­rates coffee’s jour­ney from ori­gin to cup.

Dive into the Sum›One Story →

logo on tote Image loaded

Materia Prima

We root­ed Mate­ria Prima’s iden­ti­ty as a bridge between their Ital­ian her­itage and Geor­gian home­stead, craft­ing a hand-illus­trat­ed brand as lay­ered and vibrant as the cof­fee itself.

Experience Materia Prima →

Materia Prima logo Image loaded
Materia prima flowers teal Image loaded
Materia Prima packaging Image loaded

Oren’s Coffee NYC

We refreshed the Oren’s Cof­fee brand by tap­ping into New York’s visu­al his­to­ry — craft­ing an iden­ti­ty that blends vin­tage sub­way clar­i­ty with Art Deco charm, true to the spir­it of the city itself.

Discover Oren’s Coffee Redesign →

to-go mug Image loaded

Explore Our Full Branding & Identity Design Portfolio

Why Partner With Needmore?

Creative Expertise

Deep expe­ri­ence design­ing for roast­ers, cafés, and spe­cial­ty food and drink clients.

Collaborative Spirit

A friend­ly, open process that keeps your vision front and center.

Strategically Crafted

Beau­ti­ful iden­ti­ties with built-in pur­pose — designed to move nee­dles and hit your spe­cif­ic busi­ness goals.

Let’s Make Your Mark Unforgettable 

Talk to Needmore