Posts tagged: Needmore History

From early adopter to keynote speaker to Pro Partner—our journey with WooCommerce spans the platform's entire history. After 14 years of crafting e-commerce experiences for coffee roasters, specialty food brands, and mission-driven companies, we've achieved WooCommerce's highest recognition. Here's how we got here and where we're headed next.

After two decades on WordPress, we rebuilt our website from scratch with Craft CMS. The result? Lightning-fast pages, perfect Google scores, streamlined content management, and the joy of storytelling.

2019 brought us our best Unpacking Coffee season yet, with 10 episodes including milestone conversations like our first producer chat and first international interview. Daily Coffee News captured the essence of Season 4 in their favorite quotes roundup, noting how our guests consistently emphasized that beautiful packaging is just a representation of the real work happening at origin.

"We're honored to be featured in Asia's Coffee, Tea, and Ice Cream Magazine as 'Magicians Behind the Screen.' The interview covers our design journey from early beginnings to our philosophy on creating websites built for longevity. It's exciting to share our story with the Asian coffee and hospitality community through this respected industry publication.

In early 2001, our Creative Director was slinging shots and taking photos at the newly-opened Stumptown Belmont location. Your’e going to recognize some of these lovely mugs. Happy National Coffee Day, buddies.

As we celebrated our 15th anniversary, we decided it was time to create a space that would embody our aesthetic, celebrate our clients, and be a delight to spend time in day after day. After renovating a rough-but-promising space we'd been using on and off for a decade, we now have a minimal, modern studio plus an artist's room oasis. The result? Pure delight.

Sometimes you outgrow your own design decisions. Heading into Unpacking Coffee's Season 4, we realized we'd been avoiding our own chosen typeface (Galaxie Polaris) in favor of geometric fonts. The solution? Cosmica, a geometric sans from the same foundry that maintains our design skeleton while giving us the character we'd been seeking all along.

When asked about design inspiration, our answers surprised us: museums, long hikes, camping, boredom, wandering minds. These all require something precious—time. So we tried Summer Fridays, leaving at noon each Friday in July and August. The experiment taught us key lessons: owners must fully buy in, you can't cram 8 hours into 4, and always communicate schedule changes to clients.

Our new website puts client stories first with portfolio pieces that have their own colors and ombre backgrounds, instantly showing it's their story that matters most. We finally created focused landing pages explaining what we do—from websites and campaigns to branding and packaging—while showcasing our coffee industry experience and sprinkling in our playful personalities.

Peek inside the book Small Woorld filled with quotes from entrepreneurs and makers. The book includes quotes from Needmore and highlights our work for Salt & Straw and Picky Bars.

Each year, we take a weekend to head out to the woods with our friends and family. Getting the gang out of town (and away from wi-fi) opens time for long walks and playing on the river. These are a few glimpses into our annual studio camping trip to the Raab campground.

Swingy by, celebrate our 11 year anniversary, and check out Pine Fort Press prints.