Unpacking Coffee Brand Refresh
By Needmore Designs in Our Work on
Cosmic Cosmica
As we head into Season 4 of our coffee podcast, we began itching for an identity that would be reflective of the show's evolution. Truth be told, we are always dreaming about typography. Years ago, we focused on a pleasant pairing of typefaces that would work for our internal projects. Specifically, we selected the combination of Galaxie Polaris and Galaxie Copernicus from the Constellation type foundry (designed by Chester Jenkins). Over time, however, we found ourselves appreciating Polaris less and less. We're fickle like that. The weights didn’t quite work for us and we are drawn designs that are a bit more geometric. We couldn’t help but notice that we’d been using fonts like Futura and Avant Garde whenever we got a chance, eschewing Polaris. It felt like time to revisit our design decisions. [gallery type="rectangular" link="none" ids="18896,18897"] That’s when we discovered Cosmica. Conceptually, Cosmica fits into the same Galaxie design skeleton, but it happens to be a geometric sans. A geometric sans! Just what we were looking for—a typeface that fits in with Copernicus but has a more geometric character. And boy, it does have character.
Vintage Advantage
As we began the redesign, we took a moment to remember the basis for the original designs. The show is based on the experience of ordering coffee and discovering it as it is delivered. It is also about the individual stories that crop up as coffee makes its way to us.
