Swiss Water

When Cof­fee Sci­ence Meets Cof­fee Culture

Swiss Water Process had a prob­lem. They’d per­fect­ed the art of chem­i­cal-free decaf­feina­tion — a process so good it pre­serves the unique fla­vors of each cof­fee ori­gin. But their brand? It was stuck in the lab, speak­ing in tech­ni­cal jar­gon to an audi­ence that increas­ing­ly cared about sto­ries, not just specs.

Enter bou­tique cof­fee roast­ers: a new gen­er­a­tion who treat cof­fee like wine, obsess­ing over ter­roir, pro­cess­ing meth­ods, and the farm­ers behind each bean. These roast­ers need­ed to know Swiss Water was more than just a indus­tri­al process. They need­ed to feel it.